Work’s progressing on GroupWrangler: most of the components are complete (to-dos, events, messages, people & groups admin) and we’re on track to have a basic working version by 1/1ish.

We have some concerns about the name, and are tossing around some ideas that are easier to pronounce, shorter, punchier and represent the product better. GroupWrangler is a unique and intriguing name, though, so if we don’t find a worthy alternative it won’t be the end of the world. A product is what one makes of it — great products sometimes have really terrible names.

I’m working on our public message, groupwrangler.com, and a marketing strategy. Josh is making great contacts and we’re all trying to get the word out.

Anybody have any scrappy start-up marketing tips? I’m all ears.