“The Myth of the Great Idea” pretty much reinforces my point about the “Great Ideas Myth” I wrote about last month. 

You do not need a great idea to become a successful entrepreneur or small business owner.  Consider Amazon: chances are, it’s the first site you think of when wanting to purchase books or DVDs online.  But why?  There are hundreds of other options: Barnes & Noble, Books-a-Million, Buy.com, Alibris, etc. 

While Amazon jumped on the scene pretty early in the game, Amazon also achieved its present day success by executing smartly, efficiently and effectively. 

It started with a basic idea: to sell books online.  Wow.  Shocking.  That’s so…simple.

Over a “I Will Teach You to Be Rich,” Ramit Sethi writes:

The myth of The Great Idea is a dangerous one. It makes you constantly search and search for something that you’ll probably never find.

OK, good point, you say — where’s the part about execution, Scott?

But wait, there’s more!

Ramit:

“It’s all in the execution”….”But you can do better than most people because you’ll stop searching and start doing.”