Beat more-established competitors with deeper pockets.

If people are crying over guys with deeper pockets knocking on their doors (e.g. just google the “Wal-mart sucks” topics), it’s not that they’re losing because they have less money. They’re losing because they suck.

That is, they can’t find innovative solutions to overcome their lack of funds. They lack ingenuity. If the bootstrapping Japanese clobbered the rich Americans in the 80s with minimal funding, you — as the cheesiest motivational tip goes — can do it too.