Don’t be OCD with your competition
Brian Norgard’s got a lovely little piece on customers vs. competition — who should take priority?
I was once a competition addict. All that time and I could have been thinking about my customer, instead I was thinking about the other guy down the block. Boy am I stupid. Live and learn I suppose. In a startup the singular focus should be on the customer. What makes them tick? How do they use your product? Where are they going today for your product/service? What do they look like? Do they wear blue shirts and khakis? What kinds of cars to they drive? Did they go to college? What magazines do they read? Where do they vacation? Are they married? Are they creative? Seriously, you don’t know anything about your customer until you can ask all of these questions.You really should read his blog. Really.
Get over there.


